PRINCIPLES

We show respect for
all individuals

  • We believe that all individuals can and want to contribute to their fullest potential.
  • We value differences.
  • We inspire and enable people to achieve high expectations, standards and challenging goals.
  • We are honest with people about their performance.

The interests of the company and the individual are inseparable

  • We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together.
  • We encourage stock ownership and ownership behavior.

We are strategically focused
in our work

  • We operate against clearly articulated and aligned objectives and strategies.
  • We only do work and only ask for work that adds value to the business.
  • We simplify, standardize and streamline our current work whenever possible.

Innovation is the cornerstone
of our success

  • We place great value on big, new consumer innovations.
  • We challenge convention and reinvent the way we do business to better win in the marketplace.

We value personal mastery

  • We believe it is the responsibility of all individuals to continually develop themselves and others.
  • We encourage and expect outstanding technical mastery and executional excellence.

We seek to be the best

  • We strive to be the best in all areas of strategic importance to the Company.
  • We benchmark our performance rigorously versus the very best internally and externally.
  • We learn from both our successes and our failures.

We are externally focused

  • We develop superior understanding of consumers and their needs.
  • We create and deliver products, packaging and concepts that build winning brand equities.
  • We develop close, mutually productive relationships with our customers and our suppliers.
  • We are good corporate citizens.
  • We incorporate sustainability into our products, packaging and operations.

Mutual interdependency
is a way of life

  • We work together with confidence and trust across business units, functions, categories and geographies.
  • We take pride in results from reapplying others’ ideas.
  • We build superior relationships with all the parties who contribute to fulfilling our Corporate Purpose, including our customers and suppliers, universities and governments.